Latest Reflections
The person who loves you just because you exist
Luba Kassova | November 23, 2021
Finding respite in a polarised world This blog was first published in Bulgarian in Maiko Mila website on the 17th November 2021 Warm green eyes. Soft ageing skin. A wise unassuming smile. An enveloping embrace. A smell of home, a feeling of acceptance,...
Should we worry that women writers are dominating fiction?
Luba Kassova | November 04, 2021
Elizabeth Strout warns us of the dangers of women writers dominating fiction in her interview with Bryan Appleyard in a recent edition of The Sunday Times (24/10/21) . Her concern is that the world of published fiction books “is becoming too...
Women’s voices are missing in the climate crisis story
Luba Kassova | October 19, 2021
“The Missing Perspectives of Women in COVID-19 News” report, which was published in 2020 in the midst of the pandemic, exposed concerning truths about the global scale of women’s reduced agency in generating pandemic-related news stories....
Facts. Truth. Trust.
Luba Kassova | October 13, 2021
It is utterly splendid that two extraordinary journalists and amazing human beings - Maria Ressa from the Philippines and Dmitry Muratov from Russia – have been awarded the 2021 Nobel Peace Prize. It is the first time since 1935 that the prize...
Is the idea of bad vs. good emotions a misguided illusion?
Luba Kassova | October 06, 2021
Do you ever think about what emotions drive you to behave in the way you do? It’s something I often find myself pondering. In fact I am writing a book about it. And the topic came up again a few days ago, when I attended a session at a book festival...
Is society and feminism letting housewives down?
Luba Kassova | September 29, 2021
I interviewed a woman recently who defined herself as a housewife and mother of four. She shared with me that although she loved her full-time role, she felt archaic because in her view, being a housewife and a stay-at-home mother was not recognised as a...
How to convince a vaccine hesitant, a procrastinator and a rejector to get vaccinated?
Luba Kassova | September 22, 2021
Convincing the population in different countries to get vaccinated against COVID is the biggest communication and marketing challenge that humanity has ever faced but it has a very short creative brief: to build trust between the population and those in...
The future of journalism is in the marriage of words and numbers
Luba Kassova | September 15, 2021
“I’m not a numbers person” is a statement I have heard journalists make more often than I care to remember. I even read it this year in Caitlin Moran’s compelling and highly self-reflective book “ More than a Woman ”,...
Low levels of trust and high avoidance of uncertainty breed vaccine rejection
Luba Kassova | September 08, 2021
Since my father passed away unvaccinated from COVID in April this year in Sofia, I have been spending a great deal of time thinking and writing about the differences that exist between Bulgarians and Britons in their attitudes and policy approaches to...
The material footprint we leave behind
Luba Kassova | September 01, 2021
Nothing loosens your relationship with the material world like clearing your parents’ flat after their demise. You have now become the queen of mortality, the next one to go in the honourable line of existence. All of a sudden, most of the possessions...
