Latest Reflections
The person who loves you just because you exist
Luba Kassova |
Finding respite in a polarised world This blog was first published in Bulgarian in Maiko Mila website on the 17th November 2021 Warm green eyes. Soft ageing skin. A wise unassuming smile. An enveloping embrace. A smell of home, a feeling of acceptance,...
Should we worry that women writers are dominating fiction?
Luba Kassova |
Elizabeth Strout warns us of the dangers of women writers dominating fiction in her interview with Bryan Appleyard in a recent edition of The Sunday Times (24/10/21) . Her concern is that the world of published fiction books “is becoming too...
Learn more: Should we worry that women writers are dominating fiction?
Women’s voices are missing in the climate crisis story
Luba Kassova |
“The Missing Perspectives of Women in COVID-19 News” report, which was published in 2020 in the midst of the pandemic, exposed concerning truths about the global scale of women’s reduced agency in generating pandemic-related news stories....
Learn more: Women’s voices are missing in the climate crisis story
Facts. Truth. Trust.
Luba Kassova |
It is utterly splendid that two extraordinary journalists and amazing human beings - Maria Ressa from the Philippines and Dmitry Muratov from Russia – have been awarded the 2021 Nobel Peace Prize. It is the first time since 1935 that the prize...
Is the idea of bad vs. good emotions a misguided illusion?
Luba Kassova |
Do you ever think about what emotions drive you to behave in the way you do? It’s something I often find myself pondering. In fact I am writing a book about it. And the topic came up again a few days ago, when I attended a session at a book festival...
Learn more: Is the idea of bad vs. good emotions a misguided illusion?
Is society and feminism letting housewives down?
Luba Kassova |
I interviewed a woman recently who defined herself as a housewife and mother of four. She shared with me that although she loved her full-time role, she felt archaic because in her view, being a housewife and a stay-at-home mother was not recognised as a...
Learn more: Is society and feminism letting housewives down?
How to convince a vaccine hesitant, a procrastinator and a rejector to get vaccinated?
Luba Kassova |
Convincing the population in different countries to get vaccinated against COVID is the biggest communication and marketing challenge that humanity has ever faced but it has a very short creative brief: to build trust between the population and those in...
Learn more: How to convince a vaccine hesitant, a procrastinator and a rejector to get vaccinated?
The future of journalism is in the marriage of words and numbers
Luba Kassova |
“I’m not a numbers person” is a statement I have heard journalists make more often than I care to remember. I even read it this year in Caitlin Moran’s compelling and highly self-reflective book “ More than a Woman ”,...
Learn more: The future of journalism is in the marriage of words and numbers
Low levels of trust and high avoidance of uncertainty breed vaccine rejection
Luba Kassova |
Since my father passed away unvaccinated from COVID in April this year in Sofia, I have been spending a great deal of time thinking and writing about the differences that exist between Bulgarians and Britons in their attitudes and policy approaches to...
Learn more: Low levels of trust and high avoidance of uncertainty breed vaccine rejection
The material footprint we leave behind
Luba Kassova |
Nothing loosens your relationship with the material world like clearing your parents’ flat after their demise. You have now become the queen of mortality, the next one to go in the honourable line of existence. All of a sudden, most of the possessions...
