Latest Reflections
The hammer blows to your self-worth…
Luba Kassova | November 11, 2021
“You may think that he’s a demolition expert (breakaway!)When he’s finished with your self-esteem (breakaway!)”George Ezra, “Breakaway” It is so quiet that all I can hear is my heart beating. One, two, one, two, one,...
Should we worry that women writers are dominating fiction?
Luba Kassova | November 04, 2021
Elizabeth Strout warns us of the dangers of women writers dominating fiction in her interview with Bryan Appleyard in a recent edition of The Sunday Times (24/10/21) . Her concern is that the world of published fiction books “is becoming too...
The White Person’s Joke
Luba Kassova | October 27, 2021
One Friday afternoon last year, one of my sons came home from school deeply upset at having overheard a highly offensive racist comment made by a friend “as a joke”. I couldn’t sleep that night, filled with anguish and despair. In my...
Women’s voices are missing in the climate crisis story
Luba Kassova | October 19, 2021
“The Missing Perspectives of Women in COVID-19 News” report, which was published in 2020 in the midst of the pandemic, exposed concerning truths about the global scale of women’s reduced agency in generating pandemic-related news stories....
Facts. Truth. Trust.
Luba Kassova | October 13, 2021
It is utterly splendid that two extraordinary journalists and amazing human beings - Maria Ressa from the Philippines and Dmitry Muratov from Russia – have been awarded the 2021 Nobel Peace Prize. It is the first time since 1935 that the prize...
Is the idea of bad vs. good emotions a misguided illusion?
Luba Kassova | October 06, 2021
Do you ever think about what emotions drive you to behave in the way you do? It’s something I often find myself pondering. In fact I am writing a book about it. And the topic came up again a few days ago, when I attended a session at a book festival...
Is society and feminism letting housewives down?
Luba Kassova | September 29, 2021
I interviewed a woman recently who defined herself as a housewife and mother of four. She shared with me that although she loved her full-time role, she felt archaic because in her view, being a housewife and a stay-at-home mother was not recognised as a...
How to convince a vaccine hesitant, a procrastinator and a rejector to get vaccinated?
Luba Kassova | September 22, 2021
Convincing the population in different countries to get vaccinated against COVID is the biggest communication and marketing challenge that humanity has ever faced but it has a very short creative brief: to build trust between the population and those in...
The future of journalism is in the marriage of words and numbers
Luba Kassova | September 15, 2021
“I’m not a numbers person” is a statement I have heard journalists make more often than I care to remember. I even read it this year in Caitlin Moran’s compelling and highly self-reflective book “ More than a Woman ”,...
Low levels of trust and high avoidance of uncertainty breed vaccine rejection
Luba Kassova | September 08, 2021
Since my father passed away unvaccinated from COVID in April this year in Sofia, I have been spending a great deal of time thinking and writing about the differences that exist between Bulgarians and Britons in their attitudes and policy approaches to...
