Published work
Published reports and news articles authored by Luba Kassova
The Lethal Price of Misogyny in Security and Defense
In this essay Luba dives into the substantive barriers that women in intelligence and defence sectors globally are forced to navigate which men do not. She interviews experts from the US, Israel and elsewhere and draws attention to two calamitous events - the 9/11 terrorist attack on the Twin Towers in New York and the 7/10 Hamas attack in Israel - that could have been prevented if only the multiple warnings of women intelligence officers and soldiers had been listened to and acted upon.
Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
In this opinion piece Luba explores how Gen Zers in the UK and the US are unexpectedly driving the revival of the analogue economy. Who would have thought that? It turns out that teenagers and the youngest adults are not only glued to screens. They seek all things touchable. Profound opportunities exist for enterprises that tap into their fundamental needs for self-expression and connection.
Women’s voices and issues are not being heard in UK general election
Are you looking for a General Election coverage angle? How about women? Read Luba Kassova’s analysis of the prominence of women-focused issues and share of voice during the first half of this general election campaign in the UK vs. the previous two going back to 2017. The piece offers relevant topics that reporters can choose to focus on during election campaigns anywhere in the world.
How under-35s’ interest in news has collapsed and what we can do about it
In this article for Press Gazette Luba unpacks why Millennials’ and GenZ’s interest in news has collapsed in the last decade and suggests what news providers can do to arrest this downward trend. To avoid a situation where by 2034 only around 10% of under-35s are truly interested in the news, providers must act now. There are many solutions to arresting the decline and they start with recognising the existence of key news organisational biases that lead to underusing young journalists and editors, as well as underserving young audiences.
The Art of Asking Questions
In our increasingly polarised and distrustful world, the art of asking deep questions and sharing our stories matters greatly for societal cohesion or the lack thereof. Have we lost this art or did we never master it? Luba's analysis of polarisation and the reasons behind it was published in a leading Bulgarian online news outlet.
I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism
In this op-ed Luba explores the causes behind the recently reported unprecedented ideological rift emerging within Gen Z men/boys and women/girls. She draws inspiration as much from the reported evidence as from her experience speaking with her young gen Z son and his friends. She wonders whether it is time to reframe feminism to femenism to intercept the zero sum game narrative.
8 solutions for mitigating gender bias in GenAI-assisted news
Whose perspectives are missing from Generative AI-assisted journalism and from news coverage? How can these perspectives be included? To answer these questions, Luba spoke to experts from across the globe before generating eight solutions for mitigating gender bias in GenAI-assisted news.
4 biases that leave under-represented groups out of GenAI-assisted journalism
In 2023, English-language global media quoted five male figures in AI eight times more frequently than all 42 women AI experts highlighted in Time Magazine’s top 100 list of AI influencers. What leads to this imbalance and why is it a problem? In this article Luba explores the four biases that threaten leaving women out of our AI-rich future.
Tech bros need to realise deepfake porn ruins lives - and the law has to catch up
In this opinion piece Luba focuses on one of the profoundly worrying consequences of the Al industry and engineering schools being heavily dominated by men: the growing deepfake nonconsensual sexual imagery/video industry that disproportionately affects women. There are solutions if everyone within the ecosystem acts fast.
Where are all the ‘godmothers’ of AI? Women’s voices are not being heard
This article is a cautionary tale about the real and present danger of women being written out of the future of AI and therefore of the future world we live in. Women are currently on the margins of AI leadership and news coverage about GenAI. This has to change and AI tools themselves can be part of the solution
